AI can supercharge content production—but publishing more words isn’t the same as earning more traffic. Sites winning in 2025 pair AI speed with editorial judgment, data, and crystal-clear search intent.
TL;DR
Treat AI as an accelerator, not an autopilot. Anchor content to intent, inject experience, and wire smart internal links.
Start with intent, not keywords
- Group queries by the problem the searcher is trying to solve (informational vs. commercial).
- Map one primary intent per URL. Merge/redirect near-duplicates to avoid cannibalization.
- Use Search Console to verify your angle matches the queries you win (or want to win).
Draft with AI, edit for E-E-A-T
Use AI for outlines and first drafts; you add the experience:
- Firsthand examples, screenshots, and data unique to your product or customers.
- Clear authorship and updated dates; cite sources where relevant.
Briefs that keep content on rails
- Primary intent + key questions to answer.
- Angle (what’s uniquely yours).
- H2/H3 outline mapped to questions.
- Internal links to cornerstone pages.
- Assets needed (images, quotes, data).
Internal links that lift revenue
AI can suggest links, but prioritize those nudging the reader deeper into the funnel: product pages, comparisons, and pricing.
Pro tip for scale
Build a weekly job that surfaces new posts lacking links to your top 20 money pages.
Skim → optimize → ship
- Titles: clarity over cleverness; include the benefit.
- Intro: satisfy intent quickly; set expectations.
- Headings: consistent and scannable.
- Images:
.webp, descriptive alt, compressed, lazy-loaded.
Measure what matters
- CTR from informational → commercial pages.
- Scroll depth to the first CTA.
- Queries moving from page 2 → 1.
- Revenue per 1,000 visits by article type.
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